The Cookbook
Chapter 1 - Introduction
It is much more profitable to take care of existing customers than to acquire new ones. According to inc.com, it costs 5-10 times more to get a new cu...
Chapter 2 - Why start with a loyalty program?
A customer loyalty program makes it much easier to get customer back to the store, so that they shop again and again… and again. Marketing is expensiv...
Chapter 4 - Diller loyalty program is integrated with cash registers and webshops.
The importance of customer data and the ability to use it in communication activities is now becoming crucial! It is essential to develop customer loy...
Chapter 5 - Get started with your loyalty program in Diller
There are two things you should think about now that you are creating a name for the loyalty program: It should be related to your store. Customers s...
Chapter 6 - What does it take to succeed with your customer program?
We therefore see that in stores where the general manager or employees do not have faith in the customer program, they usually will not succeed. So to...
Chapter 7 - How to communicate with your members?
Use SMS when you need to speak directly to your customers, with a message based on their interests. You will have set up these interests in Diller as ...
Chapter 7.1 - Tips for effective e-mail marketing
Email is more personal than many other channels (apart from SMS), and as the members of the customer club have made a personal choice to become a memb...
Chapter 7.2 - How to succeed with SMS - dispatches
SMS marketing is very effective. If you want to communicate with your customers, there is hardly any better way to do it than via SMS. The advantage S...
Chapter 8 - Marketing Your Loyalty Program
It is not just creating and preparing a customer club that is an important job, but also being able to market the customer club in the best possible w...
Chapter 8.1 Birthday Marketing; Why is it effective?
There is no doubt that one of the most important methods companies can use to improve the customer experience is through personalization, or having a ...
Chapter 9 - Bonus points: advantages and disadvantages
When starting up a customer club, it is important to have thought through what type of benefits you will have. The welcome and birthday voucher deals ...
Kapittel 3 - Lag et kundeprogram som begeistrer og overrasker
Husk at kundeklubber bare er vellykket dersom medlemmene dine opplever de fordelene de verdsetter. Derfor er det viktig å begeistre og overraske dem. ...