How do I create coupons?
In Diller you can create various coupons such as welcome coupon, birthday coupon, recurring coupon, public coupon, or standard coupon. In this article you will learn the differences between these and how they are created.
There are two different ways to create coupons.
Create campaign - Here you create a coupon that is sent out via SMS with a direct link to this coupon. Campaigns are best if you want to market this coupon via SMS, and if this coupon has a limited duration and can only be used once. You can read more about how to create a campaign here.
Add coupon - Here you enter coupons that will be available in the member area. This solution is suitable if you have more than one coupon and there are coupons that should have a certain duration. You can then choose to use the "Send SMS" function to inform your members that their member area has been updated with new coupons.
In this article we cover point 2 / Add coupon.
With this method, the coupons are set up in the member area that members have access to.
Step 1 | Add title, description and image to the coupon
To add coupons, click "add coupon" in the left-hand menu.
Here you primarily fill in the coupon code (NB! this only applies if you have an online store integration), the title and description of the coupon. You can also choose to upload an image for the coupon that will be visible to your members when they view the coupon in their member area.
The title, description and image will be visible to the customer when they log in to their member area and open the coupon. The coupon code only applies for online store and is the code the customer can copy into the code field in the cart to use the discount.
Step 2 | Choose discount type
Below you can select different category types. You can choose whether the coupon should apply to the entire store, a product, or a product category, or both at the checkout and online store (these only apply if you have online store integration).
Then choose whether the coupon should have a percentage discount or a fixed amount discount (or free shipping if you have online store integration). This will reveal a field with either "Enter percentage" or "Enter amount" where you must enter the percentage or amount that applies to the coupon. That is, how much discount the coupon will provide.
Step 3 | Tie the coupon to a membership level or a certain points total
Further down you can choose if only specific membership levels can access the coupon. For example a gold coupon for members who have reached gold status.
You can also attach the coupon to a points total. For example all who have 1500 points get access to the coupon.
These are only active if you have the points system enabled.
Step 4. | Choose how many times the coupon can be used
Under "Can be used" you can choose how many times the coupon can be used by your members. The options range from 1 to 15 times, or unlimited if you want this to be a fixed benefit.
The coupon must also have a start date and an end date (optional).
Step 5 | Link the coupon to a segment and/or a product ID
At the bottom you can then choose from the lists you have created to enable more precise marketing and segmentation of the coupons. Thus only members who are in the list you have selected will have access to these coupons.
NB! For point-of-sale systems that support it, you can enter the product ID for which products the coupon (or punch card) should apply. The coupon (or punch card) will then automatically be applied to the relevant products, and the discount will be deducted automatically.
To save the coupon, click on "Add coupon".
Different coupon options
There are also several options for different coupons on the right side:
Standard coupon
Birthday coupon
Birthday coupon for children
Welcome coupon
Recurring coupon
Poin ts to currency
Stamp card reward coupon
Public coupon (if you have integration with WooCommerce)
Standard Coupon is a regular coupon that you typically use for offers over a period or fixed benefits for members. If you choose "Duration from consent," the coupon will last X days after the customer becomes a member.
Birthday coupon is a coupon that members will receive on their birthday. They will receive an SMS with birthday wishes and a link to their birthday coupon. For this coupon, and for the welcome coupon, you can choose how long the coupon will be valid, i.e., how long it is available to customers before it expires.
Birthday coupon for children is a coupon for those who want to give benefits to parents with children. Members must enter how many children they have and when their birthday is. You can then create a birthday coupon that provides benefits or serves as a reminder to book, e.g., a birthday party with you.
Welcome coupon is given to members as a thank you for joining the club. As mentioned above, you can also decide how long it should be valid from the member joining.
Recurring coupons are coupons members receive again and again after they have earned X points. For example, members receive a -10 Euro discount on a purchase for every 200 points they have earned:
That means for every 200 Euro members spend, they will receive such a coupon as above with a -10 Euro discount on one purchase.
Points to currency is a coupon where you set the value of the points customers earn, which they then receive as a value coupon at checkout. If they have a value of 12.50 Euro, they can use all of it if they want.
Public coupon means that the coupon is available to those who are not members of the customer club (applies only if you have online store integration).
