Three Levels of Customer Dialogue with Diller

Why is automated dialogue with customers so important? By maintaining continuous and personal communication with your customers, you can not only strengthen their connection to your business but also increase customer engagement and loyalty. From welcome offers and birthday greetings to targeted campaigns and automated product recommendations, this form of dialogue gives you the opportunity to build deep and lasting relationships with each individual customer.

We offer dialogues at three different levels: data-driven, rule-based, and trigger-based, to meet different needs within customer dialogues. From basic data-based dialogues such as age and gender to more advanced rule- and trigger-driven dialogues, we have the tools you need to build stronger bonds with your customers.

Data-driven dialogue involves using collected customer data to customize and personalize communication with customers. This makes it possible to deliver more relevant and effective messages, offers, and services based on the customer's purchase history, preferences, and behavior. Such data-driven dialogues improve the customer experience and increase the effectiveness of marketing by being more targeted.

• Welcome offer. See how here.

• Birthday offer. See how here.

• Seasonal communication. See how here.

• Segmented campaigns based on general information and interests.

• Plan campaigns on important marketing days.

These data-driven dialogues help create a more personal and engaging experience for customers, which can lead to increased loyalty.

Rule-based dialogues are messages that are automatically sent out when specific rules or conditions are met. These messages are predefined and automated, making it easier and more efficient to communicate with your members.

• Automated dialogue based on member details.

• Automated dialogue based on points/member level/benefits.

• Automated dialogue for customer inactivity within a defined time period.

• Automated dialogue when purchasing a product.

• Seasonal offers and campaigns.

These automated dialogues ensure relevant and timely communication, which can increase customer satisfaction and brand loyalty.

Trigger-based dialogues are messages that are automatically sent out when something special happens. These special events, or "triggers," can be actions or behaviors from the customer that require a response.

• Automated dialogue after purchasing specific products/categories.

• Product recommendations based on what the customer has viewed previously.

• Product recommendations based on actual purchases the customer has made.

• Ask customers for product reviews and/or feedback.

• “Cart abandoned” feature.

These automated dialogues ensure relevant, personal, and timely communication, which can drive additional sales and increase customer satisfaction and loyalty.