MarketingPlatform: Add a Custom Return-Path

This article helps you set up a custom return-path in the Domain Checker area of MarketingPlatform.

• Prerequisites: Before setting up a return-path, you must have configured SPF and DKIM for your domain in MarketingPlatform. If you haven’t done this yet, you can follow our step-by-step guide here.

A return-path (also called bounce address or MAIL FROM address) is necessary to be fully DMARC-compliant. When you set up a custom return-path:

• Your email delivery history is tied directly to your domain.

• It helps you maintain a good sender reputation.

• Reduces the likelihood of your emails being marked as spam.

1. Go to Domain Checker in MarketingPlatform.

2. Click the info icon next to your domain. If a return-path hasn’t been set up yet, you will see an setup window.

3. Choose an address and a subdomain for your return-path.

4. Create a new CNAME record in your DNS management:

   • Add the subdomain, e.g. mail.yourdomain.no.

   • Copy the destination value from MarketingPlatform and paste it into the CNAME record.

     • Wait for DNS propagation – this can take from a few minutes to several hours, depending on your TTL (Time to Live).

   • A low TTL value (e.g., 10 minutes) can help with faster propagation, but remember to set it back afterwards.

When MarketingPlatform detects and validates your CNAME entry, yourcustom return-path will be used for email sends from your domain.

After the return-path is active, you can inspect a sent email to see it in use. You will see something like this in the email header:

• Return-Path:<return-info-johnsmith=gmail.com@email.yourdomain.no>